Watermelon Shampoo 24:1 Conditioning shampoo formulation incorporates mild conditioning surfactants. This formulation results in an extradordinary conditioning shampoo. It is extremely gentle to the skin and will not cause irritation to the pet or the the groomer's hands. Glycerin has humectant propterties able to penetrate the hair shaft, softening and swelling it. This allows for a fuller and more managable coat. This shampoo gently exfoliates as it thoroughly cleans.