This super cleaning shampoo utilizes the latest developments in shampoo technology for a gentle and hypoallergenic formula. Maximum Impact Shampoo includes natural and botanical ingredients that function as skin anti-irritants while deep cleaning even the dirtiest pets. Maximum Impact has the best value, bath after bath. This is one of the few shampoos on the market that will positively remove the toughest and most difficult to remove filth, including clay-based stains. Will not dry out the hands of the bather, unlike competitor's products. Safe for cats. Great for horses, cattle and other large animals because its Low Cloud Point technology enables shampoo to be fully rinsed off using warm or cold water. Gentle and hypoallergenic.50:1 concentrate in bathing systems. Keep out of eyes.